Responsible use of artificial intelligence

Artificial intelligence is at the core of what we do. That's why we use and build it with clear rules, both on this site and in our clients' projects.

Our principles

• Transparency: you'll always know when you're talking to an AI. The chat assistant identifies itself as such.

• Human oversight: AI supports, it doesn't decide alone. In the chat you can ask for a person at any time, and a person reviews the important decisions in our projects.

• Privacy first: we use only the data we need and never request sensitive information to use the assistant.

• Security: we protect models, instructions and integrations against abuse, manipulation and data leaks.

• Fairness: we look for and correct biases that could harm people or groups.

• Accountability: we document how each solution works and we stand behind it.

AI on this site

• Chat and "Ask our AI": an assistant powered by language models from specialized providers answers questions about our services and can log your request so we can get in touch.

• AI maturity assessment and savings calculator: these run on fixed rules and formulas in your browser; they don't use AI and your answers aren't stored unless you choose to send them to us.

• Web audit: automated tools review the public security, speed and SEO of the site you enter.

What we don't do

• We don't make automated decisions with legal or similar effects on you.

• We don't sell your conversations or use them for third-party advertising.

• We license AI models under enterprise terms which, according to those providers' conditions, do not use your information to train their models.

• We don't present AI responses as definitive professional advice.

Keep in mind

AI can make mistakes or give incomplete information. Verify important details with our team before making decisions. Never share passwords, financial data or confidential information in the chat.

In our clients' projects

• We assess risks and impact before implementing: what data is used, who is affected and what happens if the system fails.

• We define the rules, limits and human review points together with the client.

• We protect client data with confidentiality and data processing agreements, plus access controls.

• We test and monitor the quality, bias and security of each solution before and after going live.

• We follow Colombian data protection regulations, the Colombian Government's ethical framework for AI and, when the client operates in Europe, the requirements of the European AI Act.

Contact

Questions or a use that concerns you? Write to us at contacto@da2group.com. Also read our Personal data processing policy. Last updated: October 24, 2026.